The Audience type

What is an audience?

Audience is a group of people who participate in a show. For example they are the people who watch plays or see things differently. In contrast to immediate audiences, mediated audiences are composed of individuals who consume rhetorical texts in a manner that is different from the time or place in which the speaker presents a text. Audiences who consume texts or speeches through television, radio, and Internet are considered mediated audiences because those mediums separate the mediators and the audience. Understanding the size and composition of mediated audiences can be difficult because mediums such as television, radio, and Internet can displace and have different view points all the time.

Why do we need to study audience?

We need to study audience to understand the concept of individual’s views on certain advertisement so they have their own point of views on particular genre.

Niche Market

Niche market is a product which focuses on a specific audience type. Therefore the market niche defines the specific feature which is aimed at satisfying market needs. For example the price can play a big role on the decisions that are made for the product. Likewise spots channels like ESPN Star Sport, Fox, sky sports are all small segment market.it is aimed to a wide demographic audience with a low price which meets the needs of the relevant audience type.

Mass market

The mass market is a general business term describing the largest group of consumers for a specified industry product. It is the opposite extreme of the term niche market. The mass market is the group of consumers who occupy the overwhelming mass of a bell curve for common household products, i.e. they could be tagged as being "average".

Segmentation

Segmentation is the process of dividing markets.  It’s to split those customers who are valued more than some other customers who are in the lower hierarchy.

Segmentation is also to do with the customer’s values and therefore the relationship between customer and markets. This either benefits the audiences or either the market. There is the possibility that different customer might have different needs and might be aiming for a different attraction or affect. However if the customers are a frontline segmentation, it’s important to create profile groups that’s suites the general population group.

Marketing is important for personalisation and also customising the product. For example one factor that affects this dilemma is the rankings of different age groups. It can have a big influence on the way you deliver certain massages as their viewpoints to the general topic might be differently interrupted by the youthful population. As a result the marketing would therefore customise their product suiting a typical age group that they would want to attract.