Research of UK Magazines

     

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My research of UK magazines

The UK magazines that are being used and out for sale in the UK

NME                                                                            ROCK CLASSIC                    
KERRANG

     GO BRITISH (Go british)

    KERRANG                  

Q


Many of these magazine have a catchy and snappy front cover some more writing then others but they all have the aim of an immediate addressing to the audience to have their full concentration.
however the target audience of some magazines shown above do change and have either a variety of audience or some mainly targeted to attract working class or teenage adults.
For example NME has a specific target audience and the founder of the (New Musical Express) has established himself as a well know producer for the range age from 16-19 having developed a different type to the target audience which are mainly rock middle class rural or even urban people who like fast pace music.With the new updates to the NME style of front cover having famous classic R&B artist it has attracted other consumers to by the product that has emerged it self since September 28th 2009

The other magazines which are also interesting is KERRANG which is mainly published every week and attracted million of audiences world wide because of its original KERRANG logo and representing many different famous artist.Its aims is to surprise the audience and make them get involve more as the colors chosen are bright colors.As their aim is to attract a target audiences of roughly around 16 and over as the publisher Buer has developed this magazine so that it becomes a Scremo rock type of magazine which was also helped by the editor Nichola Brown.

Since 1999 ROCK SOUND music has been published weekly by addition freeway. The target audience for this magazine is mainly 16 and over for its unique rock urban feeling to it.The people that are would mainly be interested in this type of music is punk people because the colors are mainly black and white.

The interesting thing about q music is it doesn't consistently target a specific audiences because its niche market and its producers are mainly focused of upcoming artist and to introduce them to the global industry.It has been published monthly by a group called Bauer group which has hugely developed to be a well known as a whole a very famous magazine design.this has ranged from artist such as Van Morrison to Micheal Jackson in 2009.

Teenage Magazine Circulations

Teenage Magazines: Jan-Jun 2009 Year On Year Comparisons
Title	Publisher	Jan-Jun 08	Jan-Jun 09	Actual Change	%Ch
Bliss	Panini UK Ltd	107,112	86,054	-21,058	-19.7
Mizz	Panini UK Ltd	65,609	54,068	-11,541	-17.6
Shout	DC Thomson & Co	84,937	76,568	-8,369	-9.9
Sugar	Hachette Filipacchi	158,835	140,599	-18,236	-11.5
Top Of The Pops	BBC Magazines	130,174	119,739	-10,435	-8.0

The figures listed are those reported by the Audit Bureau of Circulations (ABC) as at 13 August 2009.

This trend shows the teenage consumers in recent years ranging from bliss to top of the pops that have been published and used frequently by teenagers.it shows how Sugar is growing in the amount of consumers and is getting bigger each year as from January  to June in a year comparison has a amount of over 140,000.As these magazines are frequently changing over the years to get the best out of them there is a lot of money spent in making these magazines more fashionable instead of developing its industry as a whole by sticking with the baseline scheme.

Men's Lifestyle Magazine Circulations

Men's Lifestyle Magazine Circulations: Jan-Jun 2009 Year On Year Comparisons
Title	Publisher	Jan-Jun 08	Jan-Jun 09	Actual Change	% Change
BBC Focus	Bristol Magazines	70,122	68,144	-1,978	-2.8
Esquire	The National Magazine Company Ltd	58,136	52,705	-5,431	-9.3
FHM (For Him Magazine)	Bauer Consumer Media	280,392	235,027	-45,365	-16.2
GQ	Conde Nast Publications Ltd	130,008	120,019	-9,989	-7.7
Healthy for Men**	River Publishing Ltd	n/a	66,753	n/a	n/a
Loaded	IPC Media Ltd	95,371	72,679	-22,692	-23.8
Men's Fitness	Dennis Publishing Limited	65,626	67,987	2,361	3.6
Men's Health	The National Magazine Company Ltd	245,212	250,247	5,035	2.1
Nuts*	IPC Media Ltd	250,061	188,532	-61,529	-24.6
Shortlist*	Shortlist Media Ltd	481,320	510,720	29,400	6.1
Sport	UTV Media Ltd	313,274	305,341	-7,933	-2.5
Stuff	Haymarket Publishing Group Limited	88,081	84,565	-3,516	-4.0
Zoo*	Bauer Consumer Media	161,331	111,012	-50,319	-31.2
*Published Weekly
**Published Bi-Monthly

There is also a huge difference compared with the consumers of male and females as women have left to be given more options in choosing their style of magazine as they are well known to love fashion and design which makes the niche market in pressure to produce quality magazines at a fast rate to fulfill the needs of the aimed target audiences.from shown in the graph above and the figures it shows that there is many publisher that have some improved the quality of their magazine front cover and some that have chosen to improve their magazine front cover without the need of changing much therefore the creating of these new magazines has a big issue globally as the economy suffers because there is more money being needed to develop and produce the magazine.Compared to this present day there has been recent trends that has shown that the sale figures of magazines such as Kerrang and or healthy man or even sport has been a real success over time because there is more people being interested in those things.

The outcome by doing the research

As  a whole I am going to try and produce a magazine front cover with a genre of R&B as modern hip hop music is increasingly getting more people to by their products I think the rivalry there would be intense with my final magazine as they have as a whole a better circulation average of over 16,000.i have chosen this sub genre because its a well established famous core genre in producing better artist in generation to generation so this means that they also use good contrasting colors with the front cover catching an audiences attention immediately because of the big bold zoomed in musician. i think the EMAP would be suitable for my magazine sub genre.the best thing about my magazine is that it will be colorful and will have a specific target audiences as mainly Q don't have specific target audiences I will develop they style of the front cover making sure the font it big and bold and stylish with a famous artist.